Whether you're doing it for health reasons, social reasons or just because you're tired of it, you're now determined to quit smoking. With My Stop Smoking Coach: Allen Carr's Easyway, you have a handy instructional guide and motivational tool. If you've struggled to quit before, fear that you lack the willpower to quit on your own or just need that extra bit of support to maintain your motivation, this easy-to-use option delivers tried-and-true strategies to keep you focused on your goal. My Stop Smoking Coach incorporates the expert strategies of Allen Carr's Easyway to Stop Smoking method, which focuses on why people smoke, rather than why they shouldn't, in order to help you shake the belief that smoking is a genuinely pleasurable or rewarding activity. Create a personal profile, then choose one of six Allen Carr experts as your personal coach who will offer tips based on your smoking habits and history. Fifteen fun and innovative mini games help to dispel your illusions about nicotine addiction, and an exciting reward system allows you to track your progress as you come closer to achieving full independence from your smoking habit.